http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.22Change: 0.37
R/$ = 11.56Change: 0.10
Au 1206.25 $/ozChange: 10.16
Pt 1209.50 $/ozChange: 9.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Jan 25, 2012

Company Announcement: Business Intelligence’s social evolution

Back
Facebook|MicroStrategy|Twitter|Enterprise-wide Standardised Services|Service|Services|Social Media|Mark Bannerman|Business Intelligence|Smartphones
|Service|Services|||
facebook|microstrategy|twitter|enterprise-wide-standardised-services|service|services|social-media|mark-bannerman|business-intelligence|smartphones
Download PDF
usiness Intelligence’s social evolution (0.04 MB)
 

In this information age, the businesses that have the best relationship with their data are the businesses most likely to succeed. And over a very short space of time as the amount of data has grown exponentially and the ability to access information becomes more urgent, this relationship between businesses and data has shifted from being quite simple and straightforward, to something potentially extremely complex. So, the companies getting business intelligence (BI) right are at a significant competitive advantage over their peers.


Since the initial phases of BI – five to 10 years ago – it has changed beyond recognition. And the evolution of BI has been driven by some of the massive technological developments taking place around us, the latest being social media and big data.


But in the early-2000s when BI was in its infancy, operational reporting was the name of the game. BI consisted of line-by-line items in its raw state, with little trending and analysis. The next step was to shift the view of the data from this detailed state, to a more strategic 1,000-foot level. This gave companies summary views of key performance points, rather than a mass of data too detailed to have much meaning.


This was a significant shift for BI as a sector: because senior management was now being served with useful information they could base decisions on, the value of BI for them shot up tenfold.


The next big step for BI was shifting it out of the hands of IT, and into the hands of the business owners who needed and used the information. Traditionally the business relied on the IT department to deliver on their data needs: IT would receive the request, schedule the work and build intensive queries in order to provide the data. All too often, by the time it was delivered, the query would be out of date, or the relevance would have been forgotten. In the meantime, IT had been diverted its other priorities.


The solution was to give business managers the ability to run ad hoc themselves via a simplified front-end to extract the data they needed then and there. By putting the BI capability in management’s hands, they could develop reports and gain understanding on the fly – massively shortening the decision making process.


This last step truly unlocked the value of data and information in an organisation, providing management with the intelligence to make informed decisions to drive the business forward.


But BI still had a way to go, despite this watershed development. Surveys carried out in 2007 showed that 50% of key business decisions were still being made by “gut feel”. This was often due to excessive data but insufficient analysis, or, conversely too little information to support informed decision-making. The root cause of this was often a siloed deployment of BI in companies, resulting in no single view across the entire organisation. Over the next two years, this was remedied with enterprise-wide standardised services.


Bringing us to today, when hardware continues to decrease in relative cost, giving us a greater capacity to store data. In addition, thanks to massive progress in the mobility space, we now have the ability to collect and consume detailed BI data on the go via our smartphones and tablets, making accessing information and subsequent decision making as close to real-time than ever before.


Simultaneously we have seen the massive amounts of customer data being generated on social media platforms, where people are sharing their likes, dislikes, location, brand preferences and a host of additional information previously never available on such a scale, in real time, to brands and businesses. This offers businesses the largest opportunity we have ever seen to align sales and marketing efforts to customer preferences.


Companies can now gain deeper than ever insight into their customers by cleverly working the data the consumers have voluntarily shared with them, via platforms such as Facebook and Twitter, if their BI service provider has social media capabilities. This insight can then be used to interact with customers in more relevant, timely and appropriate ways, as well as measure the impact of any engagement activity.

Looking ahead, the charmed partnership between mobile, social and BI is going to remain critical to driving competitive advantage in successful businesses around the globe.

Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Announcements News
The University of the Western Cape reports that its Fortinet security solutions are proving so efficient that no security incidents have occurred to date this year. Elroy October, Systems Administrator at UWC’s central IT department, joined the central IT department...
EDEN PRAIRIE, MINN. … Power management company Eaton today announced the launch of Dura-KoteTM plating technology, which delivers a significantly higher level of corrosion resistance for Eaton’s carbon steel fluid conveyance products. Eaton’s carbon steel fluid...
The Financial Service Board released the Retail Distribution Review on November 7th, 2014. The review is based on the framework of Treating Customers Fairly and proposes 55 policy decisions in order to alleviate issues such as poor customer outcomes and mis-selling...
More
 
 
Latest News
Updated 4 hours ago The Labour Court in Johannesburg has set aside the 2011-2014 metal sector wage agreement, the National Employers' Association of SA (Neasa) said on Thursday. The 2011-2014 wage deal was the result of an agreement between the Steel and Engineering Industries...
South African cement firm PPC on Wednesday named a mining industry veteran as chief executive, ending a three-month leadership vacuum that has hit its shares. PPC's former CE Ketso Gordhan abruptly resigned in September after clashing with the board. He then...
anzania's attorney general resigned late on Tuesday, becoming the first political casualty in an energy corruption scandal in the east African country that has led Western donors to delay aid and weakened the currency. The resignation followed a vote in parliament...
More
 
 
Recent Research Reports
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
 
 
 
 
 
This Week's Magazine
South Africa remains an important manufacturing and export platform for Ford Motor Company, says executive chairperson Bill Ford. However, he adds that other countries on the continent are “becoming interesting”, and that the US carmaker is casting its net wider for...
TO BE PHASED INTO SERVICE The first MeerKAT dish, with another 63 to come
Germany’s Max-Planck-Society (MPG) and the Max-Planck-Institute for Radio Astronomy (MPlfR) are investing €11-million (about R150-million) into South Africa’s MeerKAT radio telescope array programme. The money will be used to design, build and install S-band radio...
Infrastructure spend in sub-Saharan Africa will grow from $70-billion in 2013 to $180-billion by 2025, says PwC capital projects and infrastructure Africa leader Jonathan Cawood. This is one of the findings of PwC’s Capital Projects & Infrastructure report on East...
Private-owned defence and aerospace manufacturer Paramount Group and the Ichikowitz Family Foundation unveiled its Anti-Poaching Skills and K9 Training Academy in Magaliesburg last month.
MATT BARKER Wireless networks should enable users to engage and must provide relevant information to them based on their activity and location
The inclusion of Bluetooth to provide sub-three meter accuracy and heightened functionality for users is one of the ways to change existing wireless networks into engagement networks. An engagement network differs from common wireless networks in that it enables the...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks