Encourages vendor-partner interaction and recognizes partner contributions towards business excellence

ComGuard, the region’s leading IT security value added distributor hosted its annual partner conference in Dubai, in an effort to recognize and reward its channel community for business excellence. The two-day off-site conference brought together more than 250 channel partners from across the Middle East, India and West Asia.

The annual partner conference is ComGuard’s most significant channel partner gathering. It brings together partners from across the region and presents them with the opportunity to meet top-line vendors, exchange business insights, and update themselves on the latest channel initiatives and incentives. The conference began with a special keynote from ComGuard CEO, Ajay Chauhan, who introduced a partner loyalty programme, new business road maps, and enhanced channel programs, in addition to providing a top-level review of the IT Security market and the role of the channel.

“Aptly titled ‘Tech Convergence – inspiring thoughts, aspiring greater heights’, clearly conveys ComGuard’s vision and mission to promote technologies, and enable our customers to make the best use of them,” said Ajay Chauhan, CEO of ComGuard. “Over the years we have worked relentlessly to streamline channel activities to help us achieve a faster sales turnaround, while achieving goals of educating and supporting partners to achieve superior project deployment. Thanks to the incredible success story of IT Security across the region, there has been a tremendous spurt of business activity. It has attracted attention of leading vendors across the globe. The partner conference carries forward its significance in terms of its proven success while providing a platform to innovate and streamline business activities through live interaction with technology partners.”

The two-day conference offered networking opportunities for technology and channel partners from across the region. Partners also enjoyed two evenings filled with entertainment along with icebreaking sessions on the first day. Day two of the conference included B2B meetings and concluded with a gala dinner where ComGuard presented 32 awards to partners who demonstrated outstanding contributions, commitment, as well as business excellence. “We believe this year’s conference was a runaway success, as we received overwhelmingly positive feedback from our technology and channel partners, which is encouraging. The B2B meetings were a key highlight as it enabled fruitful discussions between vendors and partners, which enabled cross selling of products and services. Our goal of helping partners grow their business was clearly achieved,” added Chauhan.

The ComGuard Partner Conference was sponsored by diamond partner Kaspersky Lab; gold partners Ixia, GFI, AirTight and Ping Identity; and silver partners Bluecat, Exalt Communications, Niksun.