Aug 02, 2012
ColorMatrix opens first African facility in Cape TownBack
Cape Town|Expertise|Johannesburg|Port|Africa|ColorMatrix|Packaging|PolyOne Corporation|Projects|Safety|Systems|Africa|Europe|South Africa|United Kingdom|United States|African Facility|Packaging|Plastic Products|Product|Products|Systems|Western Cape|Alan Winde|Dennis Williams|William Ravenna|Middle East|Sub-Saharan Africa
© Reuse this
The company, which is a subsidiary of PolyOne Corporation, had chosen the country to launch its African operation as a South Africa-based business, which would give it credibility in other African countries, said ColorMatrix MD for Europe, Middle East and Africa, William Ravenna.
On choosing Cape Town, Ravenna explained: “We did look at Johannesburg and the real reasons [we chose Cape Town] were safety, an excellent port nearby where we could bring in materials easily, and it’s simply a nice place to set up.”
Ravenna said the company had already been supplying customers in South Africa for 12 years. “We have quite a big business base here in South Africa and so we very much view South Africa as a gateway to these other growing markets and it’s a growing market itself.”
The new facility in Montague Gardens had a floor space of 1 800 m2 comprising office space, a colour laboratory and warehouse space. Initially five employees would be housed at the facility, these being a customer services manager, two account managers, a technical service engineer and the South African GM, Dennis Williams.
Having staff on the ground in the country would allow the company to immediately improve support to its customers operating in the polyethylene terephthalate packaging, polyvinyl chloride extrusion and injection moulding industries. Improved support would especially be seen in faster colour development processes, as well as quicker and more efficient provision of the full range of products and services. Key would be the technical service engineer who would work on-site with customers, assisting with product trials, production start-ups and providing ongoing production support.
“In terms of the full service package approach that ColorMatrix has to the market place, we are very definitely not in the commodity sale business. We understand that cost is always going to be important to a customer but the way we market our specific range of products is to see how we can supply our expertise, our products and our systems [so] that . . . we can provide a full service package approach and deliver that value to them,” said Williams.
Speaking at the opening of the facility, Western Cape Finance, Economic Development and Tourism Minister Alan Winde said he believed ColorMatrix had made a good investment by opening the facility in Cape Town. “This part of Africa is a great place to be seen as a springboard, to base yourselves, and then to look at sub-Saharan Africa and the rest of Africa. Of the ten fastest-growing economies in the world at the moment, six of those ten are in Africa. So we do believe you’ve made the right choice.”
Winde added that in the last three years the total foreign direct investment in the Western Cape had amounted to R30.1-billion. This had been made up by 80 projects and had created more than 6 900 direct jobs. The most number of projects, which was 15, had come from the UK with the US having brought in 13 projects.
“In line with the Western Cape government’s first strategic objective - creating growth and jobs - we are doing all that we can to make it easy to do business in our region. This investment by ColorMatrix is evidence of our success in this regard,” said Winde.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines (150 word limit)
Updated 6 minutes ago Hyundai Automotive South Africa (HASA) is evaluating the viability of introducing the heavy-duty Hyundai Xcient truck range into South Africa, says HASA commercial vehicles director Wade Griffin. The market study should be completed towards the end of the year, he...
Updated 43 minutes ago The implementation of two of the new immigration regulations will be delayed until June 1, 2015, Home Affairs Minister Malusi Gigaba announced on Tuesday. This refers to the requirements that children be in possession of an unabridged birth certificate and have...
Updated 2 hours 50 minutes ago Government’s proposed Medium and Heavy Commercial Vehicle Automotive Investment Scheme (MHCV-AIS) is unlikely to have any real impact on Isuzu Trucks South Africa’s automotive assembly business, as the monetary benefits of the incentive would be too insignificant to...
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
This Week's Magazine
The board of UD Trucks Southern Africa (UDTSA) has announced the resignation of MD Jacques Carelse. Long-time UD employee, corporate planning and marketing GM, Rory Schulz, has been appointed as acting MD while the process started to appoint a new MD. The Japanese...
There is a need to start planning another pumped storage scheme in South Africa. Much work has already been done at a site in the Limpopo province and the project was very close to being put out to tender at one stage. In 2008/9 the National Energy Regulator of South...
The Coega Development Corporation (CDC) is preparing to leverage its strategic coastal position to develop the Eastern Cape economy through proposed aquaculture development zones (ADZs), with a proposed R2-billion project aiming to contribute $278-million to the...
Completion of the ongoing construction of the 102 km Zomba–Jali–Phalombe–Chitakale road, in southern Malawi, has been extended from June to December 15 because of persistent rains and difficulties in paying the contractor. The project is being undertaken by Kuwait's...
The Malawi government has awarded South African firm Fischer Consortium the contract to upgrade the Malawi Road Traffic Information System. The Directorate of Road Traffic and Safety Services at Malawi's Ministry of Transport and Public Works says Fischer...