Clover’s visitor centre seeks to give an in-factory experience
Clover CEO Johann Vorster discusses the launch of the Clover Visitor's Centre in Clayville, GautengEditing by Nicholas Boyd
Dairy products and juice manufacturer Clover has launched its R40-million visitors centre at its factory in Clayville, Midrand – the first such centre in the South African dairy industry.
The facility, which took three years to complete, will be open to the public from February 2017.
CEO Johann Vorster told Engineering News during a tour of the centre that it had been an “engineering challenge”.
“With the visitors centre, you feel part of the factory, even if you are not in the factory,” he said by way of explanation.
Vorster noted that the benefits of dairy products, especially for children, were issues the visitors centre dealt with.
“The centre allows guests to experience Clover’s milk and beverage bottling and packaging facility through educational tours for groups of between 20 and 40 people, twice a day, four days a week,” he outlined.
Vorster stated that the facility was designed with an emphasis on sustainability, which is reflected by the company’s low water and electricity use.
“Clover’s continuous improvement approach seeks to further improve on these statistics continuously,” he said.
He pointed out that the Clayville facility was one of the group’s major hubs for both dairy and beverage manufacturing and employed 1 600 people.
In addition to the visitors centre, the complex comprises a manufacturing facility, a warehouse facility and a distribution centre.
The distribution centre supplies all Clover’s inland branches.
“Over R170-million was spent on key projects over the past few years, including projects such as site infrastructure improvements and new access entrances,” Vorster said.
The manufacturing facility packages South African products for fruit mix brand Tropika, as well as Clover fresh milk. Other products include yoghurt-based drink Danao, fresh cream, sour cream and juices, Clover Nectar and Clover Krush.
The Clover visitors centre will be run by Professor Elain Vlok, who heads up Clover’s corporate services division and champions the company’s corporate social investment programme, the Clover Mama Africa project.
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