Telecommunications group Cell C on Wednesday extended its 99c tariff to 50 countries, after incorporating another 12 calling destinations into its reduced price plan.

Cell C CEO Alan Knott-Craig said in a statement that the mobile operator’s international call rate was now about 77% cheaper than that of its competition.

Customers were now able to call, besides others, Brazil, Indonesia, Spain and Finland at 99c a minute, on per-second billing, regardless of the network or time of day. The flat rate also applied when calling fixed lines locally or internationally.

“We do not differentiate between contract customers and prepaid customers. It is the same low rate for all of our customers,” Knott-Craig said.

Cell C also lowered its standard data rates on Wednesday, as part of its “pricing revamp”, to R0.15c an MB for in- and out-of-bundle use across its entire data product portfolio.

The new flat rate applied to all prepaid and contract data bundles and packages from August 1.

“Cell C bundles start at 50 MB for just R7.50, which is the most affordable entry-level bundle in the market today,” he concluded.

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