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Call to improve platinum marketing

Call to improve platinum marketing

2nd March 2017

     

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Royal Bafokeng Platinum CEO Steve Phiri has emphasised the need for producers to invest in the marketing of platinum and ensure that the metal does not continue to be demonised by antidiesel hype. Mining Weekly editor Martin Creamer joins senior deputy editor Tracy Hancock in studio to delve into the need for greater promotion of the embattled precious metal.

Edited by Creamer Media Reporter

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