Bridgestone Southern Africa says that its Firestone FD833 and FS833 truck and bus radial tyres that were previously imported, are now fully manufactured at its plant in Brits, in the North West. 

This move is in line with the manufacturer’s strategy of localising some of its products for South African conditions, says Bridgestone Southern Africa technical manager Dries Venter.

“We began importing these tyres from Europe two years ago. After trials, we identified and made design improvements that would make the tyres better suited for South African road conditions. 

“Our European research and development labs supported us with creating a compound that provides higher resistance to cuts and chips,” notes Venter.

He says the Firestone FD833 and FS833 tyres have “several advantages over cheaper second and third-tier competitors”. 

“The tougher material means that the tyres last longer, even on our bad roads, which means that they need to be replaced less frequently. 

“Their tread design also provides excellent traction and self-cleaning for consistent performance.

“Another major plus is that the sturdy construction means that the tyre can be retreaded at least twice – in fact, the tyres come with a casing confidence pledge guaranteeing this.”

“Local manufacturing is a big plus because it helps protect local jobs and contributes to increasing the country’s gross domestic product, especially as these tyres are also exported to other markets in the region,” says Venter. 

“From a sustainability point of view, the longer life of the tyre, plus its retreadibility, are major pluses because they reduce the amount of waste going into landfill. 

“At the same time, Bridgestone is pursuing a strategy of making its tyres more recyclable and fuel efficient. The lighter tyres also contribute to reducing the impact on the environment.”