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Brewer focuses on sustainability

22nd August 2014

  

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South African brewer SABMiller is scaling up its sustainable development programmes with a set of ambitious new targets to be achieved by 2020.

The new programme, branded Prosper, is the latest evolution in the company’s approach to sustainable development, which is a key element of SABMiller’s business strategy.

It is supporting the role small businesses play around the world in generating economic growth and reducing poverty. SABMiller is using its value chains, from farmers to retailers, to drive inclusive growth, sustainable resource use and alcohol responsibility.

“Society faces major challenges and the stakes are getting higher: poverty, water scarcity, climate change, food security and alcohol-related harm all demand urgent attention to secure a prosperous future.

“These pressing issues are shared by communities, businesses and governments and we must solve them together. Only those companies prepared to be part of the solution will be successful in the long term, and that is why this approach is integral to our business strategy,” says SABMiller CEO Alan Clark.

“Beer is essentially a local product, and we have deep roots in the local communities where it is brewed and consumed. Our business-focused approach to sustainability has already developed innovative models of watershed protection, created new beers using local crops, such as sorghum and cassava, and driven significant cost savings from carbon and water efficiency. This is a natural next step to support our future growth path,” adds SABMiller director of sustainable development Andy Wales.

Administration school Harvard Kennedy School corporate social responsibility director Jane Nelson says: “The company of tomorrow creates shared value and opportunities not only for shareholders but also for people, communities and other partners throughout its value chain.

“SABMiller is doing this by making sustainable development part of core business strategy,” she adds.

“For example, directly supporting half-a-million small businesses has the potential to improve the lives of 1.5-million employees of those businesses and a further six-million family members. If SABMiller lives up to the ambition it is planning, this could be transformational," highlights Nelson.

Nonprofit organisation WWF-UK CE David Nussbaum adds: ” In terms of its ambition, scale and commitment at the highest levels of the company, SABMiller’s plan represents a vision that recognises the centrality of sustainability to delivering prosperity – for businesses, as well as for people and nature.”

Edited by Megan van Wyngaardt
Creamer Media Contributing Editor Online

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