http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 17.88Change: 0.10
R/$ = 15.79Change: 0.02
Au 1243.31 $/ozChange: -10.44
Pt 956.00 $/ozChange: -6.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters About Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Nov 16, 2012

Brewer expands its African beer production

Back
Construction|LUSAKA|Africa|Ghana|Innovation|Packaging|Projects|SABMiller|transport|Africa|Ghana|Lesotho|Malawi|Mozambique|Swaziland|Tanzania|Uganda|Zambia|Zimbabwe|USD|Club Pilsner|ℓ /y Plant|Packaging|Product|Supply Chain|Mark Bowman|Richard Farnsworth|Chibuku|Operations|Northern Zambia|South Sudan|Western Uganda
Construction||Africa|Ghana|Innovation|Packaging|Projects|transport|Africa|Ghana|Tanzania|Zambia||||Packaging|||Operations|
construction|lusaka|africa-company|ghana-company|innovation|packaging-company|projects|sabmiller|transport|africa|ghana|lesotho|malawi|mozambique|swaziland|tanzania|uganda|zambia|zimbabwe|usd|club-pilsner|-y-plant|packaging|product|supply-chain|mark-bowman|richard-farnsworth|chibuku|operations|northern-zambia|south-sudan-region|western-uganda
© Reuse this



The world’s second-largest brewer, SABMiller, has invested $16-million over the last 18 months in the expan- sion of its 50-year-old African beer brand, Chibuku, into six other countries on the African continent. This investment has enabled the brand to be sold in more than double the number of markets where it was sold at the start of 2011.

The brand was initially sold only in Bot- swana, Malawi, Zambia and Zimbabwe, but is now also available in Mozambique, Ghana, Swaziland, Tanzania, Lesotho and Uganda.

SABMiller expects Chibuku volumes in the six new markets to total more than 500 000 h by the end of the financial year ending March 2013.

The brand’s expansion has created 200 new direct jobs at SABMiller’s Chibuku-producing breweries and a further 1 500 indirect jobs in the supply chain and distribution network.

Chibuku, which is sold in 1 cartons, is an opaque beer based on traditional African reci- pes and brewed using maize and sorghum.

It is a low-alcohol beer that ferments in the package, with the alcohol strength increasing from 0.5% alcohol by volume (ABV) on the first day of packaging to as high as 4% ABV on day five, before it expires. Given its short shelf life, it must be brewed and consumed in the country where it has been brewed.

Meanwhile, a new variant, Chibuku Super, was launched in Zambia in September. Chibuku Super is lightly carbonated and pasteurised, giving it a fixed alcohol content of 3.5% ABV.

Chibuku Super is sold in polyethylene terephthalate packaging. Its longer shelf life brings its distribution model closer to that of clear beer, which can be distributed in the rest of Africa.

SABMiller notes that Chibuku Super has been brewed successfully on a small commercial basis of 350 000 /y in Lusaka, Zambia, for the past 12 months.

A 250 000 /y plant was also commissioned in Kitwe, in northern Zambia, in September.

New Chibuku Super production lines will also be implemented in Mozambique and Zimbabwe by the end of this year.

Further, following successful pilot schemes in Ghana, Mozambique, Swaziland and Tanzania, construction work on full-scale Chibuku production facilities in these countries have started and will be commissioned by the end of this financial year, says SABMiller media relations manager Richard Farnsworth.

The Chibuku pilot plant in Lesotho, which was commissioned in September, will start commercial sales in the next few months, with possible plans to produce Chibuku Super in future.

In Mbarara, a town in western Uganda, construction work on a new 3.6-million hecto- litre plant began earlier this year and is expected to be commissioned in early 2013, says Farnsworth.

“The plant will initially produce Chibuku and other clear lagers, namely Nile Special and Club Pilsner, with the possibility of producing Chibuku Super in future,” he adds.

SABMiller says its expansion of Chibuku is part of its strategy to produce more affordable beers for lower income consumers in Africa and to reduce the often unsafe ‘informal’ alcohol market.


Meanwhile, the expansion also provides a guaranteed market for the smallholder farmers through which SABMiller sources the maize and sorghum used in production.

SABMiller’s Farming Better Futures initiative enhances the role that small- holder farmers in South Sudan, Zambia, Tanzania, Uganda and Mozambique play in the brewer’s value chains.

In the year ending March, SABMiller sourced maize and sorghum from about 40 000 smallholder farmers in Africa.

The farming projects involving smallholder farmers ensure that they have access to tools, skills, credit and markets to enable them to earn an income. It also creates jobs and ensures more food crops for local communities.

Further, by sourcing materials locally, SABMiller has a stable and cost-effective supply of crops from which to brew its beer. This enables it to reduce transport costs, shorten supply lines and ensure high-quality raw materials for the breweries.

“We have been investing heavily in growing capacity and staying ahead of demand in Africa. The expansion of our Chibuku operations illustrates how we are driving our affordability strategy and product innovation and maintaining the momentum of our Farming Better Futures programme through this continued investment,” says SABMiller Africa MD Mark Bowman.

SABMiller’s objective is to source, on average, more than 50% of materials from local markets over the next two years, rising to as high as 100% of materials in Uganda.

Edited by: Chanel de Bruyn
Creamer Media Senior Deputy Editor Online
© Reuse this

To subscribe email subscriptions@creamermedia.co.za or click here
To advertise email advertising@creamermedia.co.za or click here
 
Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Brewery and Winery News
QUICK INSTALLATION Verni’s Supaflor PU HD 6 mm polyurethane screed is a heavy-duty monolithic flooring system that is quick and easy to install
Corrosion protection, epoxy flooring and waterproofing company Verni Speciality Construction Products, has provided a brewery in Botswana with a heavy duty flooring system to assist in maintaining hygenic conditions.  The Supaflor PU HD 6 mm polyurethane screed, that...
ADDING TO THE COUNTRY’S LAGERS MBco’s Loadshed Lager was born out of the brewery’s realisation that South Africa comprises mostly lager drinkers
Being the first brewery to open in the Western Cape’s Worcester region, at the Klipbokkop Mountain Reserve, has benefited local brewery Mountain Brewing Company (MBco) significantly, as it is now able to access an “untouched” natural spring situated 600 m from the...
INSTALLING A BREWING SYSTEM E3 Energy Group of Companies had to custom design the 10 000 ℓ storage vessel it installed at Cape Brewing Company
Western Cape-based brewery Cape Brewing Company (CBC) has, with the help of renewable-energy company E3 Energy Group of Companies (E3), produced what it says is South Africa’s first commercially available green beer, using water heated by the sun. The beer-brewing...
More
 
 
Latest News
Updated 41 minutes ago ArcelorMittal South Africa (AMSA) on Friday posted a full-year loss that was 23 times wider than its loss of a year earlier, as the steelmaker grappled with cheap imports from China and rising labour and electricity costs. The ArcelorMittal SA unit, which is...
Updated 51 minutes ago President Jacob Zuma has announced that R7-billion has been committed to new port facilities. Delivering his State of the Nation Address in Parliament on Thursday night, Zuma said government was concerned that South Africa did not own vessels while the country was...
Trade and Industry Minister Dr Rob Davies
Updated 1 hour 17 minutes ago South Africa President Jacob Zuma’s State of the Nation Address would be welcomed by investors, the country’s Trade and Industry Minister Dr Rob Davies said on Thursday night. Additionally, Davies predicted that Sona would impact positively on the department’s...
More
 
 
Recent Research Reports
Construction 2016: A review of South Africa's construction industry (PDF Report)
Creamer Media’s Construction 2016 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; key participants; local demand; geographic diversification; corporate activity; black economic...
Energy Roundup – February 2016 (PDF Report)
The February 2016 roundup covers activities across South Africa for December 2015 and January 2016 and includes details of a Government Gazette notice that confirms Cabinet’s decision to move ahead with the 9 600 MW nuclear procurement programme; State-owned power...
Energy Roundup - December 2015 (PDF Report)
The December 2015 roundup includes details of State-owned utility Eskom’s application to claw back R22.8-billion; South Africa’s ranking as an investment destination for renewable energy; and a nuclear expert’s thoughts on reactor designs for South Africa’s nuclear...
Water 2015: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2015 Report considers the aforementioned issues, not only in the South African context but also in the African and global context in terms of supply and demand, water stress and insecurity, and access to water and sanitation, besides others.
Input Sector Review: Pumps 2015 (PDF Report)
Creamer Media’s 2015 Input Sector Review on Pumps provides an overview of South Africa’s pumps industry with particular focus on pump manufacture and supply, aftermarket services, marketing strategies, local and export demand, imports, sector support, investment...
Liquid Fuels 2015: A review of South Africa's liquid fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2015 Report examines these issues in the context of South Africa’s business environment; oil and gas exploration; fuel pricing; the development of the country’s biofuels industry; the logistics of transporting liquid fuels; and...
 
 
 
 
 
This Week's Magazine
WIDENING FLEXIBILITY The trailers have a 3-m-wide (2-file) and 4.3-m-wide (2-file) configuration
Lifting, transporting, installing and ballasting solutions provider Ale has expanded its global fleet of trailers and invested in the latest range of widening trailers that can be mechanically widened from 3 m to the desired width for any project. Ale ordered 48 axle...
The market for the BMW 7 Series in South Africa differs quite significantly from the rest of the world. China, the US and the Middle East almost exclusively buy the long-wheel-base version, using the German manufacturer’s luxury high-end sedan as a chaffeur-driven...
January new-vehicle sales fell by 6.9%, to 48 615 units, compared with the same month last year. Statistics released by the Department of Trade and Industry show that the domestic new passenger-car market declined by 6.1%, to 34 936 units, compared with 12 months ago.
Information technology (IT) equipment and infrastructure multinational Dell is providing open infrastructure systems for clients so that they can use any systems, including innovative new systems, that suit their business needs, says Dell Europe, Middle East and...
South Africa’s State-owned defence industrial group, Denel, has set up another international partnership, based in Hong Kong. This new subsidiary is Denel Asia and it is a joint venture (JV) with South African private sector company VR Laser.
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $149 Close
Subscribe Now for $149