Jul 26, 2012
BASF opens Nigerian office, aims to double African sales by 2020Back
Johannesburg|Lagos|Port Elizabeth|BASF|BASF Europe|Africa|Algeria|Côte D'Ivoire|Egypt|Ethiopia|Kenya|Mali|Morocco|Nigeria|South Africa|Tunisia|Zambia|Chemical Producer|Oil And Gas|Polyurethane Products|Jacques Delmoitiez|Middle East|North Africa|West Africa
© Reuse this
“Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF,” says BASF Europe, Middle East and Africa president Jacques Delmoitiez.
“Through establishing a local presence in Nigeria, we will be able to much better understand our customers’ needs and enhance BASF’s market position.”
The company’s target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1-billion in 2011.
One of the key markets for BASF in Nigeria is the booming construction sector.
BASF offers polyurethane products such as foam for insulated panels. The company also supplies admixtures for the ready-mix concrete industry, as well as protective coatings, waterproofing solutions and joint sealants, among others.
Apart from the construction sector, BASF will also target the nutrition, pharma and home care markets in Nigeria and West Africa. BASF is, for example, engaged in food fortification of staple foods, such as cooking oil and flour, through local partners in Nigeria.
To kickstart its business in Nigeria, the company is providing 20 000 BASF Interceptor mosquito nets to Rotary International Nigeria for charity distribution, says Delmoitiez.
Interceptor is a mosquito net which demonstrates a fusion of BASF’s expertise in textile development and insect control, he explains.
A polymer binder system is combined with an insecticide, and applied directly to the fibers of the nets. A controlled release of the insecticide ensures long-term effectiveness, and that the net still delivers its protection after 20 washes.
The BASF group has been active in Africa for about 90 years. The group currently has more than 1 000 employees in Africa (excluding the oil and gas business).
In North Africa, the company is represented in Egypt, Algeria, Morocco and Tunisia.
BASF has been doing business in South Africa for more than 45 years. Headquartered in Johannesburg, the group consists of six companies, including an automotive emission catalysts production site, in Port Elizabeth. BASF also has production facilities for construction chemicals, coil coatings and polyurethane plastics. A production site for dispersions is currently under construction and will be completed in the second half of 2012.
A regional BASF sales hub for East Africa was established in Kenya last year.
BASF has additional sub-Saharan representative offices in Mali, Cote d'Ivoire, Ethiopia and Zambia.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines
Recent Research Reports
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
Road and Rail 2013: A review of South Africa's road and rail infrastructure (PDF Report)
Creamer Media’s Road and Rail 2013 Report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Liquid Fuels 2013 (PDF Report)
Creamer Media’s 2013 Liquid Fuels report examines South Africa’s liquid fuels market, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing,...
Projects in Progress - Second Edition (PDF Report)
Creamer Media’s second Projects in Progress supplement considers some of the major project developments under way, including high-profile energy and transport projects, as well as a few of the lower-profile public and private developments. What remains apparent is...
Water 2013: A review of South Africa’s water sector (PDF Report)
Creamer Media’s Water 2013 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Canadian Mining Roundup for June 2013 (PDF Report)
The June 2013 roundup includes details of the development of TSX-V-listed Aldridge Minerals’ flagship Yenipazar polymetallic project, in Turkey; the Canadian Nuclear Safety Commission’s renewal of Cameco’s uranium mining licence pertaining to the Cigar Lake...
This Week's Magazine
Mitsubishi Motors South Africa (MMSA) has introduced a 4x2 derivative of its Pajero Sport sports-utility vehicle (SUV), which will give it access to a substantial slice of the full-size SUV market, where it will compete with the likes of the Ford Everest, Chevrolet...
South African Energy Minister Ben Martins has affirmed that the government wants the country to be globally competitive in the nuclear sector. "Our responsibility has always been ... to ensure that, in nuclear energy, South Africa can compete with the rest of the...
Mercedes-Benz South Africa (MBSA) president and CEO Dr Martin Zimmermann describes the new S-Class as “a special place to be”, with the car creating a sense of “wellness” once you are seated inside the German brand’s flagship model. It is difficult to argue...
Water scarcity and water-quality issues are broadly recognised and understood in most political, business and civil organisations in South Africa, but solving water issues will require wide and continuous action in catchments and municipalities by organisations and...
Work is well under way on the R212-million Imvutshane dam, 30 km north-west of Stanger, in KwaZulu-Natal, which is a key link in supplying people in rural Maphumulo with a reliable source of safe drinking water.