Babcock has partnered with BULL to become the exclusive supplier of BULL tractor loader backhoes (TLBs) and BULL skid steers in southern Africa. These products complement Babcock’s existing world-class construction equipment portfolio. Babcock is fully equipped to offer comprehensive construction and earth-moving solutions across all southern African industries as it meets the evolving needs of its diverse customer base.

BULL is a leading international construction equipment brand based in India and owned by the long-standing AV Group. It has a well-established global footprint and two state-of-the-art manufacturing plants. The business is India’s foremost tractor attachment manufacturer and its range of backhoe loaders and skid steers maintain world-leading standards in efficiency, comfort and safety.

David Vaughan, Managing Director for Babcock’s Equipment business, is excited to be providing top-class BULL TLBs and skid steers to the southern African market. He says that Babcock has supplied, sold and maintained various brands of TLBs in southern Africa for over 20 years, which allowed for a natural and easy integration with BULL. “We are experts in construction equipment distribution and have in-depth technical understanding of these machines.”

He adds that besides the machines’ superior quality, innovation and reliability, BULL’s business philosophy aligns with Babcock’s. “Our aftersales service and approachability set us apart from our competitors. Our door is always open and BULL’s customer-centric, solution-driven ethos makes them an ideal fit.”

Vaughan believes with the BULL range of products in Babcock’s portfolio, the business is now better equipped than ever to provide reliable and efficient machines to diverse customers across various sectors. These include agriculture, construction, plant hire, contracting, as well as sand, stone and waste management. Existing Babcock customers, such as those in the mining sector, also benefit from a choice of smaller, cost-effective machines to supplement their fleets of heavy earth-moving equipment. 

Babcock is providing aftermarket and technical support to all new and existing BULL customers in southern Africa, with product manager Mark Senyard at the helm. Senyard has long been associated with BULL equipment and brings with him years of construction equipment knowledge and product expertise. He will be playing a key role in facilitating the seamless transition of the brand into the Babcock fold.

Senyard puts his full support behind the BULL range which is competitively priced, mechanically reliable and technically superior. “BULL is globally renowned for its impressive equipment, proactive approach and commitment to continuous research and development. I am looking forward to new and existing BULL customers benefitting from these exceptional machines, and the Babcock team is ready to create value and provide solutions for our customers,” he says.

“Mark’s years of experience and BULL product knowledge, together with our extensive regional footprint and established parts and maintenance network, means we are well equipped to provide comprehensive aftermarket support to all BULL customers throughout southern Africa,” says Vaughan. “Spare parts are also already on hand to ensure minimal downtime for clients.”

BULL is dedicated to producing reliable construction equipment that performs consistently and efficiently on the harshest of job sites, making them well suited to tackling African terrain. As an in-house research and development company, the business is able to respond to market feedback, and incorporate the latest technology into its equipment, giving customers the benefit of enhanced productivity and performance.

Every BULL loader and skid steer is built with precision while remaining competitively priced. Babcock’s line-up includes three TLB models; the HD76, HD96 and HD100. These machines are designed to match the needs of digging, trenching, lifting and loading applications, with the HD96 and HD100 available in either general or multi-purpose variants. Their rugged reliability doesn’t compromise on operator comfort, with features such as power steering and smart technology hydraulics.

To get the job done in tight spaces, the compact and easily manoeuvrable AV490 skid steer is ideal for landscaping, agriculture, construction and under-conveyor mining. This cost-effective all-rounder is designed for fuel efficiency and features a rear-view camera to reduce blind spots. Babcock supplies this machine in two variants, giving customers a choice of canopy or cab with air-conditioning.

Babcock is the exclusive regional distributor for leading international brands and construction equipment including Volvo and SDLG construction equipment, Sennebogen cranes, and Winget concrete handling machinery. Working closely with its customers, Babcock has a proud history of sales and servicing of construction equipment that spans more than six decades.

“This exciting collaboration brings together Babcock's expertise in construction equipment distribution and BULL's reputation as a leading brand in the industry, offering customers in the region access to an exceptional range of machinery,” says Vaughan. “With our extensive national network and unwavering commitment to exceptional support, we will ensure that BULL customers' needs are met with optimal uptime and operating effectiveness.”