Jul 27, 2012
Automotive components manufacturer diversifies business focusBack
Engineering|Natal|Port|Port Elizabeth|Pretoria|Africa|Components|Control Instruments Group|Conveyors|Design|Industrial|Pi Shurlok|Projects|Safety|System|Testing|Training|Africa|Americas|Asia|Europe|Germany|Japan|South Africa|Manufacturing Facility|Pi Shurlok’s Facility|Automotive|Automotive Electronic Components Manufacturer|Components Manufacturer|Contract Manufacturer|Equipment|Immediate Available Manufacturing Capacity|Manufacturing|Manufacturing Capacity|Manufacturing Costs|Nonautomotive Components Manufacturing Sector|Product|Products|Strict In-house Electromagnetic Compatibility Testing Equipment|Transport|Dion Hardy|Infrastructure|William Murray
© Reuse this
Pi Shurlok business development manager William Murray tells Engineering News that the company’s strategic move to diversify is in response to the global economic downturn in 2007 and 2008.
The economic crisis led to a slump in business and motivated the components manufacturer to reassess its focus on automotive components and branch out into the nonautomotive electronic components sector by becoming a contract manufacturer for a broader range of original-equipment manufacturers (OEMs).
Murray reports that the company’s focus on quality compliance and standards certifications throughout its manufacturing processes has enabled it to expand into the nonautomotive electronic components industry with ease.
“We have designed our engineering processes to be fully aligned with the procedures and practices of the various automotive OEMs. We have advanced product quality planning teams who are responsible for undertaking quality assessments, failure modes and effects analyses to help identify potential failures, based on similar past experiences and production-part approval process procedures,” he says.
Further, the company has strict in-house electromagnetic compatibility testing equipment to ensure that the products are not susceptible to outside influence and that they do not emit any electromagnetic influences.
The tests are based on automotive industry specifications as outlined by German safety monitoring agency TÜV and the German Association of the Automotive Industry, besides other specifications.
The lessons learnt from automotive industry specifications and Pi Shurlok’s lessons are applied to each new task being handled, says Murray.
The company’s OEM component supply currently constitutes about 60% of its business, with the balance being components supplied to the non-OEM automotive sector.
The manufacturer plans to reach an equal 50% ratio between its automotive OEM supply and its non-OEM supply by diluting the non-OEM supply with nonautomotive components.
“Pi Shurlok’s immediate available manufacturing capacity is 47% and, as a result of its existing and established infrastructure, new production programmes can be implemented in a short time with minimal investment,” says Hardy.
The low- to medium-volume manufacturer provides a niche supply of electronic components for domestic OEMs and eight international clients in Europe, the Americas and Asia, including Japan.
Pi Shurlok exports about half of its components to the international market.
There are four component production lines that populate circuit boards using component cassettes in a pick-and-place method. This is done by a fully automated or semi-automated system, depending on the component being manufactured.
Hardy notes that the more complex circuit boards manufactured by the company may contain more than 1 600 components each.
The automated production lines produce between 10 000 and 50 000 units a year, while the semi-automated lines produce up to 300 000 units a year.
Pi Shurlok’s facility follows lean manufacturing principles and a just-in-time delivery method, while the 220-strong staff complement follows the cell assembly structure.
The linear cell assembly structure places each staff member in charge of a range of tasks when moving between the cell structures and specific client instrument clusters.
This enables staff to acquire various skills, as well as familiarise themselves with the hardware, software, mechanical, illumination and visual aesthetic elements of the manufactured products.
Plastic Injection Moulding
Hardy notes that, previously, it was difficult and costly to import plastic components or transport them from the company’s plastic moulding facility in Port Elizabeth.
As a result, the manufacturer invested in a fully automated in-line plastic injection moulding plant to cater for the instrument cluster’s plastic-component needs.
Pi Shurlok was recently awarded a high-volume instrument cluster production programme by a large Pretoria-based automotive OEM.
“We are one of three global manufacturing sites for this new vehicle platform,” says Hardy.
The plastic injection moulding facility features individual automated dryers for each material type, a fully integrated material feeding system, robotics installed for the extraction of the moulded part, as well as conveyors.
The facility also features two 300 t KraussMaffei plastic-processing machines imported from Germany: one exclusively for use with polypropylene homopolymer materials and the other exclusively for use with polymethyl methacrylate materials.
He adds that the company, therefore, works in accordance with the IPC-A-610E inspection standard for the acceptability of electronic assemblies and the IPC 7711/7721 Rework, Modification and Repair of Electronic Assemblies Training and Certification Programme.
“For our own integrated projects, we have formal technical and commercial baseline management processes in place. These include design verification testing, acceptance test procedures and field trials, which use actual target vehicles and environments to test the components,” says Murray.
Edited by: Chanel de Bruyn© Reuse this Comment Guidelines (150 word limit)
Other Automotive News
Dual-listed oil and gas company SacOil has completed Phase 1 of the field development operations at the Lagia oilfield in Sinai, Egypt. The South African-based independent company, through its subsidiary Mena International Petroleum Company, also completed hydraulic...
Recent Research Reports
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
This Week's Magazine
Three-dimensional (3D) printers being sold in South Africa by electronics distributor Rectron currently print in two types of plastic, but have a clear upgrade path over the next five years to eventually print in wood, ceramics and metal-alloy materials, says Rectron...
The world’s two dominant commercial aircraft manufacturers, Airbus of Europe and Boeing of the US, both recently announced that they had made record aircraft deliveries in 2014. Boeing set a global record for the industry with 723 commercial aircraft delivered, while...
The Western Cape is shifting further into the renewable-energy space with the official opening of a factory specialising in solar inverters, a key component of solar photovoltaic (PV) plants. The investment in the manufacturing facility in Cape Town aims to boost the...
Business Leadership South Africa (BLSA) last month welcomed Cabinet’s establishment of a technical team war room to undertake various interventions to improve electricity supply security over the short- and medium-term, but added that the private sector also had a...
Despite a rapid rise in mobile connections and the economic and social benefits of such connectivity, more than half of the world ended 2014 unconnected. For this reason, industry commentators believe the biggest impact of mobile technology is still to come –...
Bidvest Car Rental, a subsidiary of Bidvest Group, would cease to operate as Budget car, van and truck rental in Southern Africa from February 28. Bidvest had managed the Budget car and van rental franchise in the southern Africa region for more than 20 years but the...