The Datsun brand in September unveiled the second vehicle in its global comeback campaign, the GO+, to be launched in 2014, in Indonesia.
The revitalised Datsun brand in July showed off its first new car for the twenty-first century, lifting the covers on the GO hatchback.
This event followed the commitment made by Nissan Motor Company in March last year that it would return its defunct Datsun brand to the market- place.
Datsun now forms the third leg of a three-tiered brand strategy for the Japanese car manufacturer, along with the mainstream Nissan and premium Infiniti badges.
The budget Datsun brand is set to launch in South Africa in 2014, as well as in India and Russia.
“With the return of the Datsun brand, we are changing mobility. And we are ensuring greater access to the pride, independence and opportunities that car ownership of the Datsun GO+ provides. It’s exciting to know that, for many Indonesians, the first new car they buy will be a Datsun,” says Nissan Motor Company president and CEO Carlos Ghosn.
The Datsun GO+ is a 5+2 multi- purpose vehicle. Depending on a family’s needs, the Datsun GO+ will offer an extra two seats in the back, or additional cargo space.
The GO+ is equipped with a 1.2 ℓ engine and five-speed manual transmission.
It is 3 995 mm long and 1 635 mm wide.
The GO+ also offers a mobile docking station that allows drivers to access their music through their smartphones.
With the launch of the GO and GO+ in Indonesia, the Datsun brand aims to account for up to 50% of total Nissan sales in 2016 in this market.
Both cars will be priced below 100-million Indonesian rupiah, or R86 000.
Edited by: Martin Zhuwakinyu
Creamer Media Senior Deputy Editor
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