Oct 25, 2013
Datsun unveils second vehicle as global comeback gathers steamBack
Africa|Nissan Motor Company|Africa|India|Indonesia|Russia|South Africa|Car Manufacturer|Car Ownership|Carlos Ghosn|Datsun|Smartphones
© Reuse this
The revitalised Datsun brand in July showed off its first new car for the twenty-first century, lifting the covers on the GO hatchback.
This event followed the commitment made by Nissan Motor Company in March last year that it would return its defunct Datsun brand to the market- place.
Datsun now forms the third leg of a three-tiered brand strategy for the Japanese car manufacturer, along with the mainstream Nissan and premium Infiniti badges.
The budget Datsun brand is set to launch in South Africa in 2014, as well as in India and Russia.
“With the return of the Datsun brand, we are changing mobility. And we are ensuring greater access to the pride, independence and opportunities that car ownership of the Datsun GO+ provides. It’s exciting to know that, for many Indonesians, the first new car they buy will be a Datsun,” says Nissan Motor Company president and CEO Carlos Ghosn.
The Datsun GO+ is a 5+2 multi- purpose vehicle. Depending on a family’s needs, the Datsun GO+ will offer an extra two seats in the back, or additional cargo space.
The GO+ is equipped with a 1.2 ℓ engine and five-speed manual transmission.
It is 3 995 mm long and 1 635 mm wide.
The GO+ also offers a mobile docking station that allows drivers to access their music through their smartphones.
With the launch of the GO and GO+ in Indonesia, the Datsun brand aims to account for up to 50% of total Nissan sales in 2016 in this market.
Both cars will be priced below 100-million Indonesian rupiah, or R86 000.
Edited by: Martin Zhuwakinyu© Reuse this Comment Guidelines (150 word limit)
Other News This Week News
Updated 10 minutes ago Materials handling group ELB has attributed its solid full-year showing to its diversification across several industries and numerous commodities, which has resulted in the spread of risk rather than a reliance on the health of a single market. “If you specialise in...
Updated 3 hours ago Despite a decline in construction activity, confidence in the civil construction industry, as measured by the First National Bank (FNB) and Bureau for Economic Research (BER) civil confidence index, increased in the third quarter of the year, FNB said on Monday....
Updated 4 hours ago Energy efficient commercial buildings in South Africa delivered better returns than non-energy efficient buildings, a new study by the Investment Property Databank and the Green Building Council of South Africa has shown. The study, which investigated 461 commercial...
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
This Week's Magazine
While Ekurhuleni-based transformer manufacturer Reliable Transformers currently designs, manufactures and tests its products according to the SANS 780 specifications for distribution transformers and other applicable transformer specifications, it is working towards...
Global endpoint security solutions company Kaspersky Lab has introduced new measures to prevent cyber criminals from accessing sensitive data, alongside its malware-signature and heuristic device analysis detection methods. Threats to mobile devices have increased...
To ensure uptake and a positive impact, Wireless Fidelity (Wi-Fi) networks in cities must be provided at schools, community centres and commercial centres to enable citizens and government to access information that will improve access to and delivery of services....
Eco-estate Monaghan Farm, located near Lanseria airport, north-west of Johannesburg, has taken a new approach to modern living and sustainability with its 517 ha development, dedicated to farm living.
Forklift and lift-truck distributor Goscor Lift Hi-Reach launched the Genie SX-180, the tallest self-propelled super boom in Africa, in Johannesburg last month. “As the official distributor of the well-known Genie range of equipment in Southern Africa, we are pleased...