Datsun unveils second vehicle as global comeback gathers steam
The Datsun brand in September unveiled the second vehicle in its global comeback campaign, the GO+, to be launched in 2014, in Indonesia.
The revitalised Datsun brand in July showed off its first new car for the twenty-first century, lifting the covers on the GO hatchback.
This event followed the commitment made by Nissan Motor Company in March last year that it would return its defunct Datsun brand to the market- place.
Datsun now forms the third leg of a three-tiered brand strategy for the Japanese car manufacturer, along with the mainstream Nissan and premium Infiniti badges.
The budget Datsun brand is set to launch in South Africa in 2014, as well as in India and Russia.
“With the return of the Datsun brand, we are changing mobility. And we are ensuring greater access to the pride, independence and opportunities that car ownership of the Datsun GO+ provides. It’s exciting to know that, for many Indonesians, the first new car they buy will be a Datsun,” says Nissan Motor Company president and CEO Carlos Ghosn.
The Datsun GO+ is a 5+2 multi- purpose vehicle. Depending on a family’s needs, the Datsun GO+ will offer an extra two seats in the back, or additional cargo space.
The GO+ is equipped with a 1.2 ℓ engine and five-speed manual transmission.
It is 3 995 mm long and 1 635 mm wide.
The GO+ also offers a mobile docking station that allows drivers to access their music through their smartphones.
With the launch of the GO and GO+ in Indonesia, the Datsun brand aims to account for up to 50% of total Nissan sales in 2016 in this market.
Both cars will be priced below 100-million Indonesian rupiah, or R86 000.
Comments
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
Developed to exceed the latest EN 15964 standards for police breathalysers proving that it will remain accurate and reliable for many years to come.
VISIT SHOWROOM
Booyco Electronics, South African pioneer of Proximity Detection Systems, offers safety solutions for underground and surface mining, quarrying,...
VISIT SHOWROOM
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
