Aug 30, 2013
Ford mulling new half-ton bakkie for emerging marketsBack
Pretoria|Ford Motor Company|Southern Africa|South America|South Africa|United States|Dave Schoch|Jeff Nemeth|Fiesta|Nissan NP200|Ranger|Asia Pacific|Southern Africa
© Reuse this
Half-ton bakkies are currently, generally, only sold in South America and South Africa. Adding Asian markets to the mix will expand the reach of any half-ton platform, especially if Ford is considering working from a single global platform for such a vehicle, providing economies of scale.
Schoch says Ford is keeping the potential of a Bantam half-ton replacement alive, as the US manufacturer’s customer base continues to develop, demanding “more entrepreneurial” type of vehicles.
“There is more of a need for this product. We continue to study [the half-ton bakkie], to see what can be done on a global basis,” says Schoch.
Bantam half-ton bakkie sales once made up 25% to 30% of Ford’s sales in South Africa, says Ford Motor Company of Southern Africa president and CEO Jeff Nemeth.
Pretoria production of the 28-year-old Ford Bantam, based on the Fiesta passenger car platform, ended in 2011.
Nemeth says Ford has, since 2011, managed to replace and add to the volumes lost by the discontinuation of the Bantam, through the introduction of vehicles such as the new Ranger one-ton bakkie, as well as the new Fiesta.
Half-ton bakkies remain popular vehicles in South Africa. The only two contenders currently on the market are the Nissan NP200, which was South Africa’s fifth most popular vehicle sold in July, at 1 663 units, followed by the Chevrolet Utility, at sixth spot, with sales of 1 587 units.
Edited by: Martin Zhuwakinyu© Reuse this Comment Guidelines
Other Automotive News
Updated 18 minutes ago South African cement producer PPC’s acquisition of Safika Cement, announced during August, has been unconditionally approved by the Competition Tribunal. PPC acquired a 69.3% stake in Safika for a purchase consideration of R377-million.
Updated 43 minutes ago Chilean drugmaker CFR Pharmaceuticals sweetened its cash and stock takeover offer for South Africa's Adcock Ingram to R12.8-billion, it said on Friday, to fend off a rival bid from a local firm. Santiago-based CFR initially offered R2.6-billion in cash and shares to...
Updated 4 hours ago The value of copper theft narrowed by 22% year-on-year to R9.5-million in November, however, month-on-month the value increased by R300 000, from R9.2-million in October, the South African Chamber of Commerce and Industry’s (Sacci’s) November Copper Theft...
Recent Research Reports
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
Road and Rail 2013: A review of South Africa's road and rail infrastructure (PDF Report)
Creamer Media’s Road and Rail 2013 Report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Liquid Fuels 2013 (PDF Report)
Creamer Media’s 2013 Liquid Fuels report examines South Africa’s liquid fuels market, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing,...
Projects in Progress - Second Edition (PDF Report)
Creamer Media’s second Projects in Progress supplement considers some of the major project developments under way, including high-profile energy and transport projects, as well as a few of the lower-profile public and private developments. What remains apparent is...
Water 2013: A review of South Africa’s water sector (PDF Report)
Creamer Media’s Water 2013 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Canadian Mining Roundup for June 2013 (PDF Report)
The June 2013 roundup includes details of the development of TSX-V-listed Aldridge Minerals’ flagship Yenipazar polymetallic project, in Turkey; the Canadian Nuclear Safety Commission’s renewal of Cameco’s uranium mining licence pertaining to the Cigar Lake...
This Week's Magazine
Johannesburg-based locomotive solutions provider DCD Rolling Stock officially launched Phase 1 of its R240-million recapitalisation programme at its Boksburg manufacturing facility, last month.
Sales of electric cars should pick up once more such vehicles become available on the South African market, says Nissan South Africa (SA) chief marketing manager Ross Garvie. The local arm of the Japanese car company launched the country’s first fully electric...
Denel Land Systems’ (DLS) Mechem division is successfully marketing the latest version of its highly regarded Casspir mine-protected vehicle, the Casspir NG2000 series wide body ambulance. As its description says, this has a notably wider body than standard...
The infrastructure boom in Africa has seen investment in 322 megaprojects reach $222.7-billion, says professional services firm Deloitte in its ‘African Construction Trends’ report. Deloitte Southern Africa infrastructure and capital projects leader André Pottas...
ASME, the international engineering profession’s cooperative, educational and training, research, outreach and codes and standards development organisation (originally the American Society for Mechanical Engineers, founded in 1880), is seeking to improve the...