Feb 07, 2014
Application improves sales calls – lubricants supplierBack
Agriculture|Construction|Africa|Field Office|Road|System|Triangle Lubricants|Africa|South Africa|United States|Automotive|Building|Lubricants Supplier|Packet Radio Service Technology|Product|Products|Service|Tablet-based Software Development|Transport|Christoff Sonnekus|Samuel Clarke|Mobile Devices|Packet Radio Service Technology
© Reuse this
Triangle Lubricants sales manager Christoff Sonnekus notes that the company started using the application in August, which has enabled the company to track its sales personnel while they are on the road, using the general packet radio service technology of the tablets used by the sales representatives.
The application enables representatives to place orders while they are out of the office. It also has a route-planning function, which has improved the company’s sales operation by making it more streamlined and effective, he adds.
“The HoneyBee application enables me to send notes to representatives, informing them of clients not on the planned route who require assistance. More destinations can be added to the planned route with the application and customers that have been seen are logged, thereby preventing repeat visits by different sales persons to the same customer and, in turn, increasing the efficiency and time management of the sales team,” he says.
Sonnekus notes that the application enables sales representatives to add a ‘cold call’, which is used to add a potential customer. Their details are recorded either by the sales person on their tablet or by management on HoneyBee’s servers. The details are immediately captured on Triangle Lubricants’ database for future reference.
Triangle Lubricants supply 3 000 different product lines to 2 000 customers in the automotive, agriculture, construction and transport sectors. The company’s previous sales capture system of recording things in black books and on excel spreadsheets was extremely cumbersome and often inaccurate, he comments.
All information pertaining to a customer, such as the required lubrication products, is captured on the HoneyBee application before sales personnel visit clients, and the application provides a database, informing representatives and management of how often a client will need to re-order products and how often a representative needs to visit a client.
Further, the application can send credit application or return forms using email, which helps improve the administrative functions of sales personnel.
Sonnekus highlights: “Previously, sales representatives would have a folder with blank forms that would have to be filled out by hand and the data would only be captured when the sales person got back to the office. With HoneyBee, they can complete the forms electronically and capture the data immediately, thus reducing the time spent on administrative work.”
Building on Previous Success
Sales personnel will have access to information, such as the sales and order history of a client, when last a representative visited a client and comments from previous visits, all of which are useful in developing a business relationship with the customer,” he notes.
HoneyBee is a cloud-based service, with servers running on US-based electronic commerce company Amazon’s Elastic Compute Cloud. “Field Office’s Web servers manage the sales representatives’ mobile devices and the information they need to access; they also keep records of any changes in customer information that the sales person may need to be informed of. Managers can maintain and manage all data directly by logging on to the server directly,” Clarke says.
He explains that HoneyBee has been developed from the core technology and code of Site Inspector, which is the first product developed by Field Office in 2010.
“Field Office followed a ‘lean method’ in developing HoneyBee, which entailed using non-paying customers, known as development partners, to test the application in August 2012.
“Once the application reached a certain level of maturity, customers were required to pay for it and the payment process started in December 2011. However, Field Office did not have any sales staff employed and officially launched HoneyBee for commercial sales only in June 2013,” concludes Clarke.
Edited by: Megan Wait© Reuse this Comment Guidelines (150 word limit)
Other Oils and Lubricants News
South Africa-based wear control, lubrication and filtration company Filter Focus launched the SmartMon-Oil condition-monitoring sensor onto the South African market last month. Filter Focus COO Craig FitzGerald tells Engineering News that this in-line unit, which is...
South Africa-based lubricants manufacturer Fuchs Lubricants, a subsidiary of Germany-based Fuchs Petrolub, is installing three 30 t blend vessels at its plant in Isando, Johannesburg, Fuchs Lubricants industrial sales manager Andrew Cowling tells Engineering News....
South Africa-based lubrication manufacturer Engen launched its Hydrokin energy saving fluid (ESF) hydraulic oil in November, which Engen industrial product engineer Tony Kukard says can provide companies up to 11% energy savings in equipment that consumes hydraulic...
Updated 3 minutes ago South Africa needs to develop a broadly shared understanding of the concept of national interest, which International Relations and Cooperation Minister Maite Nkoana-Mashabane says should not be too “narrow in scope and overly economic in its focus”. The Minister was...
Updated 10 minutes ago More national and provincial departments, including their entities have received clean audits for the 2013/14 financial year, Auditor-General Kimi Makwetu said on Wednesday. The Auditor-General said this when briefing the media on the audit outcomes for national and...
Updated 16 minutes ago Eskom has asked its staff to consider voluntary retrenchment packages, a spokesman confirmed on Wednesday. "We can confirm that we have announced the process by which employees can apply for voluntary separation packages," spokesman Andrew Etzinger said.
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
This Week's Magazine
JSE-listed real estate investment trust (REIT) Rebosis Property Fund achieved a distribution growth of 8.1% to 99.45c per linked unit in the financial year ended August 31, despite volatile market conditions.
A low-cost, inflatable incubator won this year’s international James Dyson design award, which aims to encourage and inspire the next generation of design engineers.
The World Bank released its ‘Doing Business 2015: Going Beyond Efficiency’ report last month and ranked South Africa 43 out of 189 global economies for its ease of doing business, with Singapore topping the rankings.
Air Products South Africa officially launched its R300-million Eastern Cape air- separation unit (ASU), at its new manufacturing facility in the Coega Industrial Development Zone (IDZ), earlier this month. It is the second facility that Air Products launched in South...
BMW South Africa (SA) has signed a power purchasing agreement with energy company Bio2Watt. The offtake partnership will bring renewable energy to the carmaker’s Rosslyn plant, north of Pretoria.
Next ArticleCompany launches oil-condition sensor