Feb 07, 2014
Application improves sales calls – lubricants supplierBack
Agriculture|Construction|Africa|Building|Efficiency|Field Office|Road|System|Technology|transport|Triangle Lubricants|Africa|South Africa|United States|Automotive|Lubricants Supplier|Packet Radio Service Technology|Product|Products|Service|Tablet-based Software Development|Christoff Sonnekus|Samuel Clarke|Mobile Devices|Packet Radio Service Technology
© Reuse this
Triangle Lubricants sales manager Christoff Sonnekus notes that the company started using the application in August, which has enabled the company to track its sales personnel while they are on the road, using the general packet radio service technology of the tablets used by the sales representatives.
The application enables representatives to place orders while they are out of the office. It also has a route-planning function, which has improved the company’s sales operation by making it more streamlined and effective, he adds.
“The HoneyBee application enables me to send notes to representatives, informing them of clients not on the planned route who require assistance. More destinations can be added to the planned route with the application and customers that have been seen are logged, thereby preventing repeat visits by different sales persons to the same customer and, in turn, increasing the efficiency and time management of the sales team,” he says.
Sonnekus notes that the application enables sales representatives to add a ‘cold call’, which is used to add a potential customer. Their details are recorded either by the sales person on their tablet or by management on HoneyBee’s servers. The details are immediately captured on Triangle Lubricants’ database for future reference.
Triangle Lubricants supply 3 000 different product lines to 2 000 customers in the automotive, agriculture, construction and transport sectors. The company’s previous sales capture system of recording things in black books and on excel spreadsheets was extremely cumbersome and often inaccurate, he comments.
All information pertaining to a customer, such as the required lubrication products, is captured on the HoneyBee application before sales personnel visit clients, and the application provides a database, informing representatives and management of how often a client will need to re-order products and how often a representative needs to visit a client.
Further, the application can send credit application or return forms using email, which helps improve the administrative functions of sales personnel.
Sonnekus highlights: “Previously, sales representatives would have a folder with blank forms that would have to be filled out by hand and the data would only be captured when the sales person got back to the office. With HoneyBee, they can complete the forms electronically and capture the data immediately, thus reducing the time spent on administrative work.”
Building on Previous Success
Sales personnel will have access to information, such as the sales and order history of a client, when last a representative visited a client and comments from previous visits, all of which are useful in developing a business relationship with the customer,” he notes.
HoneyBee is a cloud-based service, with servers running on US-based electronic commerce company Amazon’s Elastic Compute Cloud. “Field Office’s Web servers manage the sales representatives’ mobile devices and the information they need to access; they also keep records of any changes in customer information that the sales person may need to be informed of. Managers can maintain and manage all data directly by logging on to the server directly,” Clarke says.
He explains that HoneyBee has been developed from the core technology and code of Site Inspector, which is the first product developed by Field Office in 2010.
“Field Office followed a ‘lean method’ in developing HoneyBee, which entailed using non-paying customers, known as development partners, to test the application in August 2012.
“Once the application reached a certain level of maturity, customers were required to pay for it and the payment process started in December 2011. However, Field Office did not have any sales staff employed and officially launched HoneyBee for commercial sales only in June 2013,” concludes Clarke.
Edited by: Megan van Wyngaardt© Reuse this Comment Guidelines (150 word limit)
Creamer Media Contributing Editor Online
Other Trade News
Updated 14 minutes ago The most-active iron-ore futures in Singapore has sunk below $40/t for the first time, Investec Securities noted on Monday when it reported that additional iron-ore supply was about to be shipped from Gina Rinehart’s new Roy Hill iron-ore mine in Australia. Quoting...
Updated 1 hour 12 minutes ago World leaders will launch an ambitious attempt on Monday to hold back the earth's rising temperatures, urging each other to find common cause in two weeks of bargaining meant to steer the global economy away from dependence on fossil fuels. They arrive at United...
Updated 1 hour 52 minutes ago South Africa is already feeling the negative effects of global warming, the Presidency said on Monday ahead of the Paris climate change summit. In a statement the Presidency qouted Environmental Affairs Minister Edna Molewa as saying: “The impacts of climate change...
Recent Research Reports
Water 2015: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2015 Report considers the aforementioned issues, not only in the South African context but also in the African and global context in terms of supply and demand, water stress and insecurity, and access to water and sanitation, besides others.
Input Sector Review: Pumps 2015 (PDF Report)
Creamer Media’s 2015 Input Sector Review on Pumps provides an overview of South Africa’s pumps industry with particular focus on pump manufacture and supply, aftermarket services, marketing strategies, local and export demand, imports, sector support, investment...
Liquid Fuels 2015: A review of South Africa's liquid fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2015 Report examines these issues in the context of South Africa’s business environment; oil and gas exploration; fuel pricing; the development of the country’s biofuels industry; the logistics of transporting liquid fuels; and...
Road and Rail 2015: A review of South Africa's road and rail sectors (PDF Report)
Creamer Media’s Road and Rail 2015 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail infrastructure and network, the funding and maintenance of these respective networks, and...
Defence 2015: A review of South Africa's defence sector (PDF Report)
Creamer Media’s Coal 2015 report examines South Africa’s coal industry with regards to the business environment, the key participants in the sector, local demand, export sales and coal logistics, projects being undertaken by the large and smaller participants in the...
Real Economy Year Book 2015 (PDF Report)
There are very few beacons of hope on South Africa’s economic horizon. Economic growth is weak, unemployment is rising, electricity supply is insufficient to meet demand and/or spur growth, with poor prospects for many of the commodities mined and exported. However,...
This Week's Magazine
The BMW Group will invest R6-billion at BMW Group South Africa’s (BMW SA’s) Rosslyn plant to produce the next-generation X3 sports-activity vehicle (SAV) for the local and export markets. Rosslyn will continue production of the current 3 Series through its lifecycle,...
The lack of consequences for poor performance and transgressions on the part of contractors remains a significant hurdle to tackling South Africa’s service delivery challenges, delegates heard at the Consulting Engineers South Africa Infrastructure Indaba, on...
City of Ekurhuleni executive mayor Mondli Gungubele earlier this month officially named the city’s bus rapid transit (BRT) system, Harambee.
About 58% of unstructured data stored by companies is dark data, which means that the value or regulatory importance of the data has not been determined. Subsequently, most of the stored data add costs, rather than increasing revenue or reduce regulatory risks, says...
Effective logistics, import/export and manufacturing consulting services require detailed industry knowledge and experience, but can add significant value to these industries by providing expert advice on various technical elements in their value chains, says...