http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.22Change: -0.23
R/$ = 11.16Change: -0.09
Au 1240.10 $/ozChange: -4.17
Pt 1243.50 $/ozChange: -18.70
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Feb 07, 2014

Application improves sales calls – lubricants supplier

Back
Agriculture|Construction|Africa|Field Office|Road|System|Triangle Lubricants|Africa|South Africa|United States|Automotive|Building|Lubricants Supplier|Packet Radio Service Technology|Product|Products|Service|Tablet-based Software Development|Transport|Christoff Sonnekus|Samuel Clarke|Mobile Devices|Packet Radio Service Technology
Agriculture|Construction|Africa|Road|System||Africa||Automotive|Building|Products|Service|Transport||
agriculture|construction|africa-company|field-office|road|system|triangle-lubricants|africa|south-africa|united-states|automotive|building|lubricants-supplier|packet-radio-service-technology|product|products|service|tablet-based-software-development|transport-industry-term|christoff-sonnekus|samuel-clarke|mobile-devices-technology|packet-radio-service-technology-technology
More Insight
© Reuse this



South Africa-based lubricants supplier Triangle Lubricants has increased its sales calls by 25% since using tablet-based software development company Field Office’s HoneyBee application.

Triangle Lubricants sales manager Christoff Sonnekus notes that the company started using the application in August, which has enabled the company to track its sales personnel while they are on the road, using the general packet radio service technology of the tablets used by the sales representatives.

The application enables representatives to place orders while they are out of the office. It also has a route-planning function, which has improved the company’s sales operation by making it more streamlined and effective, he adds.

“The HoneyBee application enables me to send notes to representatives, informing them of clients not on the planned route who require assistance. More destinations can be added to the planned route with the application and customers that have been seen are logged, thereby preventing repeat visits by different sales persons to the same customer and, in turn, increasing the efficiency and time management of the sales team,” he says.

Sonnekus notes that the application enables sales representatives to add a ‘cold call’, which is used to add a potential customer. Their details are recorded either by the sales person on their tablet or by management on HoneyBee’s servers. The details are immediately captured on Triangle Lubricants’ database for future reference.

Triangle Lubricants supply 3 000 different product lines to 2 000 customers in the automotive, agriculture, construction and transport sectors. The company’s previous sales capture system of recording things in black books and on excel spreadsheets was extremely cumbersome and often inaccurate, he comments.
“The company knew it needed to simplify the system and reduce administration time. HoneyBee offered the perfect solution, as datasheets are important to our sales representatives and they now have all that information at hand, on their tablets. The application has also reduced the amount of time representatives spend in the office – from four hours to one hour – which means they spend more time selling and servicing customers,” says Sonnekus.

All information pertaining to a customer, such as the required lubrication products, is captured on the HoneyBee application before sales personnel visit clients, and the application provides a database, informing representatives and management of how often a client will need to re-order products and how often a representative needs to visit a client.

Further, the application can send credit application or return forms using email, which helps improve the administrative functions of sales personnel.

Sonnekus highlights: “Previously, sales representatives would have a folder with blank forms that would have to be filled out by hand and the data would only be captured when the sales person got back to the office. With HoneyBee, they can complete the forms electronically and capture the data immediately, thus reducing the time spent on administrative work.”

Building on Previous Success
Field Office MD Samuel Clarke says HoneyBee was designed with sales representatives in mind. “Sales people have to build a relationship with their clients to ensure repeat business. When they arrive at a customer, HoneyBee will provide all the necessary information for them to establish and build relationships with clients.

Sales personnel will have access to information, such as the sales and order history of a client, when last a representative visited a client and comments from previous visits, all of which are useful in developing a business relationship with the customer,” he notes.

HoneyBee is a cloud-based service, with servers running on US-based electronic commerce company Amazon’s Elastic Compute Cloud. “Field Office’s Web servers manage the sales representatives’ mobile devices and the information they need to access; they also keep records of any changes in customer information that the sales person may need to be informed of. Managers can maintain and manage all data directly by logging on to the server directly,” Clarke says.

He explains that HoneyBee has been developed from the core technology and code of Site Inspector, which is the first product developed by Field Office in 2010.

“Field Office followed a ‘lean method’ in developing HoneyBee, which entailed using non-paying customers, known as development partners, to test the application in August 2012.

“Once the application reached a certain level of maturity, customers were required to pay for it and the payment process started in December 2011. However, Field Office did not have any sales staff employed and officially launched HoneyBee for commercial sales only in June 2013,” concludes Clarke.

Edited by: Megan Wait
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Trade News
Updated 6 hours ago South Africa's Imperial Holdings will buy 70% of Imres BV, a Dutch wholesaler of medical supplies, for €46-million ($58-million) in cash to expand its pharmaceutical distribution in Africa, the transport company said on Thursday. Imperial is looking to expand its...
Trade and Industry Deputy Minister Mzwandile Masina says the department has so far registered 18 qualifying black industrialists in a range of sectors to grow the South African economy. “We will continue to accept applications from industrialists, as we have set a...
Article contains comments
Trade and Industry Minister Dr Rob Davies
Trade and Industry Minister Dr Rob Davies on Thursday took a hardline stance against the European Union’s (EU’s) threat of a ban on South African citrus fruit by tabling the issue with the World Trade Organisation (WTO). The EU had been threatening to refuse entry to...
Article contains comments
More
 
 
Latest News
Updated 5 hours ago The majority of the 41 signatory countries to the Organisation for Economic Cooperation and Development’s (OECD’s) Anti-Bribery Convention, adopted in 1997, have failed to clamp down on foreign bribery activities. Fifteen years after its implementation, only four...
President Jacob Zuma
Updated 6 hours ago President Jacob Zuma on Thursday revealed the composition of the new team of Ministers and business proponents set to lead the Presidential Black Economic Empowerment Advisory Council. Trade and Industry Minister Dr Rob Davies, Minister in the Presidency responsible...
Updated 6 hours ago Cabinet on Wednesday approved the retention of South African Airways (SAA) chairperson Duduzile Myeni and nonexecutive director Yakhe Kwinana, while also approving the appointment of Dr John Tambi and Anthony Dixon as board members at the troubled national carrier....
More
 
 
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
 
 
 
 
 
This Week's Magazine
The broad-based black economic-empowerment (BBBEE) alignment process in the con-struction sector has begun, dur-ing which the sector codes of the Construction Sector Charter Council (CSCC) will be aligned with the revised Codes of Good Practice (CoGP), which come...
It is second time lucky for Toby Venter. Ten years ago he negotiated to buy the Kyalami racetrack, but “the deal did not materialise”.
Environmental solutions company I-Cat started construction work on its R22-million, 1 949 m2 environmentally sustainable office and warehouse facility, commissioned by I-CAT Environmental Solutions, at a launch event in October. The new sustainable I-CAT campus,...
IAN EVANS AirWatch file synchronisation and sharing system was initially designed for a large airline company
Effective file synchronisation and sharing across an organisation’s structures can provide the basis for robust mobile-device and document management while maintaining proper backup, version control and content distribution. These are the lessons learned by complex...
Hotel group Carlson Rezidor currently holds the largest hotel pipeline in Africa with 30 hotels and 6 300 rooms under development. The hotel group develops and operates Radisson Blu in the upper upscale segment and Park Inn by Radisson in the mid-market segment. With...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks