R/€ = 16.47
R/$ = 14.28
Au 1294.25 $/oz
Pt 1081.50 $/oz
Aug 03, 2007
Another Chinese vehicle importer enters the frayBack
Africa|Botswana|Diesel|Namibia|Testing|Africa|Angola|Democratic Republic Of Congo|Zambia|Products|Diesel
GoNow Auto SA has become the latest South African company to import and distribute vehicles from China.
Launching its first series of light commercial vehicles (LCV) after four years of local testing and development, GoNow Auto SA has appointed 44 dealers with showroom and ser-vice facilities spread across Southern Africa, including Mauritius.
The company enters the market with three petrol-engined bakkie models, to be followed in October by three diesel-engined derivatives.
Prices range from R94 990 for the one-ton single-cab, to R134 990 for the top-of-the-range extended double-cab.
In December, GoNow Auto SA will launch its 4 10005 4 units, a mini- bus taxi and a big-cab half-ton bakkie, followed in January 2008 with the launch of a small passenger car for the South African market.
GoNow Auto is a new 100% empowered subsidiary of holding company Boston Super Group, based on the East Rand.
Boston Group was established in 1981 as a private company, and has a combined annual turnover of R300-million, with sales of more than 1 500 units a year.
Headed up by Chris Asmal, the Boston Group has been importing an array of products from countries abroad – including China – for a number of years.
GoNow Auto SA is managed by Adri Roe, who was responsible for bringing Daewoo to South Africa. She was also marketing and sales GM for Chevrolet South Africa.
“With GoNow, we looked at manu-facturers in China with the potential of growing internationally, not just in the Chinese market,” says Roe.
She says the company eventually focused on a handful of manufacturers with “better quality vehicles more suitable for our market”.
LCV manufacturer GoNow Auto was selected originally by Asmal in 2003. However, at that time, the company’s vehicles were only available in left-hand-drive versions.
Asmal had to convince the Chinese there was a market for their products in other parts of the world, including right-hand-drive countries, says Roe.
Following some development work, six vehicles were shipped to South Africa in November 2005 for testing under local conditions, as well as homologation by the South African Bureau of Standards.
The official distribution agreement with GoNow Auto was signed on December 14, 2005, for South Africa, Angola, Botswana, Zambia, Namibia, Malawi, the Democratic Republic of Congo, Mozambique, Zimbabwe, Lesotho and Mauritius.
“After receiving the first right-hand-drive models, we have made dozens of improvements to the vehicles, including more than 40 changes to the finish and trim,” says Roe.
Homologation was completed in April this year.
Edited by: Martin Zhuwakinyu
Creamer Media Senior Deputy Editor
To subscribe email firstname.lastname@example.org or click here
To advertise email email@example.com or click here
Other Automotive News
Machinery and global brands distributor Barloworld Equipment group has invested $14-million in its equipment operations in the city of Kitwe, in Zambia.
Recent Research Reports
Automotive 2016: A review of South Africa's automotive sector (PDF Report)
Creamer Media’s Automotive 2016 Report provides an overview of South Africa’s automotive industry over the past 12 months. The report provides insight into local demand and production, vehicle imports and exports, investment and competitiveness in the sector, as well...
Energy Roundup – April 2016 (PDF Report)
The April 2016 roundup covers activities across South Africa for March 2016 and includes details of a North Gauteng High Court Judge’s dismissal of a court application to postpone the 9.4% electricity tariff increase, which the National Energy Regulator of South...
Electricity 2016: A review of South Africa's electricity sector (PDF Report)
Creamer Media’s Electricity 2016 report provides an overview of South Africa’s electricity sector, focusing on State-owned power utility Eskom and independent power producers, electricity planning, transmission, distribution and the theft thereof, besides other issues.
Energy Roundup – March 2016 (PDF Report)
The March 2016 roundup covers activities across South Africa for February 2016 and includes details of the Department of Energy’s plans to announce the preferred bidders for the first tranche of the coal independent power producer procurement programme; the Council...
Steel 2016: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2016 Report examines South Africa’s steel industry over the past 12 months. The report provides insight into the global steel market and and particularly into South South Africa’s steel sector, including production and consumption, main...
Construction 2016: A review of South Africa's construction industry (PDF Report)
Creamer Media’s Construction 2016 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; key participants; local demand; geographic diversification; corporate activity; black economic...
This Week's Magazine
The two spent-fuel pools at Eskom’s 1 800 MW Koeberg nuclear power station, in the Western Cape, will be full by 2018, increasing the urgency on the State-owned utility to begin pursuing alternative storage options. Koeberg has, over the past 32 years, accumulated a...
South Africa lacks the skills necessary to implement the government’s plan to build 9.6 GWe of new nuclear energy capacity, warns nuclear-qualified Quality Strategies International CEO David Crawford. “Apart from the concern about the affordability of the programme,...
Cybersecurity multinational Check Point has released its latest 700-series cybersecurity systems for small businesses, which draw on its international threat intelligence to provide up-to-date cybersecurity, says Check Point South Africa country manager Doros...
Daimler Trucks and Buses Southern Africa (DTBSA) saw a marked slip in new-vehicle sales in 2015 compared with 2014, with sales dropping from 5 897 units to 5 300 units. The decline came as the South African new truck and bus market declined from 31 558 units in 2014...
Group of 20 (G-20) economies threatened to penalise havens that don’t share information on their banking clients after the leak of the Panama Papers provoked a global uproar over tax evasion. The G-20 will consider “defensive measures” against financial centers and...