R/€ = 13.69
R/$ = 10.96
Au 1195.22 $/oz
Pt 1225.00 $/oz
Aug 03, 2007
Another Chinese vehicle importer enters the frayBack
Africa|Boston Super Group|Diesel|GoNow Auto SA|Africa|Angola|Botswana|China|Democratic Republic Of Congo|Lesotho|Malawi|Mauritius|Mozambique|Namibia|South Africa|Zambia|Zimbabwe|Empowered Subsidiary|Passenger Car|Products|Adri Roe|R300|Diesel
© Reuse this GoNow Auto SA has become the latest South African company to import and distribute vehicles from China.
Launching its first series of light commercial vehicles (LCV) after four years of local testing and development, GoNow Auto SA has appointed 44 dealers with showroom and ser-vice facilities spread across Southern Africa, including Mauritius.
The company enters the market with three petrol-engined bakkie models, to be followed in October by three diesel-engined derivatives.
Prices range from R94 990 for the one-ton single-cab, to R134 990 for the top-of-the-range extended double-cab.
In December, GoNow Auto SA will launch its 4 10005 4 units, a mini- bus taxi and a big-cab half-ton bakkie, followed in January 2008 with the launch of a small passenger car for the South African market.
GoNow Auto is a new 100% empowered subsidiary of holding company Boston Super Group, based on the East Rand.
Boston Group was established in 1981 as a private company, and has a combined annual turnover of R300-million, with sales of more than 1 500 units a year.
Headed up by Chris Asmal, the Boston Group has been importing an array of products from countries abroad – including China – for a number of years.
GoNow Auto SA is managed by Adri Roe, who was responsible for bringing Daewoo to South Africa. She was also marketing and sales GM for Chevrolet South Africa.
“With GoNow, we looked at manu-facturers in China with the potential of growing internationally, not just in the Chinese market,” says Roe.
She says the company eventually focused on a handful of manufacturers with “better quality vehicles more suitable for our market”.
LCV manufacturer GoNow Auto was selected originally by Asmal in 2003. However, at that time, the company’s vehicles were only available in left-hand-drive versions.
Asmal had to convince the Chinese there was a market for their products in other parts of the world, including right-hand-drive countries, says Roe.
Following some development work, six vehicles were shipped to South Africa in November 2005 for testing under local conditions, as well as homologation by the South African Bureau of Standards.
The official distribution agreement with GoNow Auto was signed on December 14, 2005, for South Africa, Angola, Botswana, Zambia, Namibia, Malawi, the Democratic Republic of Congo, Mozambique, Zimbabwe, Lesotho and Mauritius.
“After receiving the first right-hand-drive models, we have made dozens of improvements to the vehicles, including more than 40 changes to the finish and trim,” says Roe.
Homologation was completed in April this year.
Edited by: Martin Zhuwakinyu© Reuse this Comment Guidelines (150 word limit)
Other News This Week News
Article contains comments
Updated 5 hours ago South Africa’s National Treasury on Friday reissued its amended request for proposal (RFP) for the five-year multibillion-rand project to replace the legacy systems currently in use with an enterprise resource planning (ERP) solution for an integrated financial...
Updated 5 hours ago The handover of specialised computer equipment to the Umfolozi Technical and Vocational Education and Training College would address one of the greatest challenges faced by Transnet Port Terminals (TPT) at the Port of Richards Bay – a lack of skills in a highly...
Updated 6 hours ago Through hosting the WorldSkills 2014 competition’s mechatronic pre-national finals, industrial control and automation company Festo would promote and support skills development. Festo said the mechatronic competition would give schoolchildren, trainees and students...
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
This Week's Magazine
As the City of Ekurhuleni continues its bid to develop the largely industrialised metropole into the continent’s first aerotropolis, executive mayor Mondli Gungubele has committed the city to creating a predictable, stable and enabling business environment in which...
While Ford Motor Company of Southern Africa (FMCSA) did not have “significant issues” with power supply in Gauteng, it was a different story in the Eastern Cape, said FMCSA and American Chamber of Commerce in South Africa president Jeff Nemeth earlier this month....
In 2000, exports into Africa from South Africa represented less than 5% of the turnover of Federal Mogul Motorparts Africa, with sales largely centred around Zimbabwe, Zambia, Malawi and Mozambique. Today, African exports represent 30% of sales, with trade expanded...
The Malawi government has launched a $50-million project to upgrade the Kamuzu barrage, on the Shire river, an outlet of Lake Malawi, which is used to control the flow of water from the lake to the lower Shire area. The project will run from this year to 2017 and...
Our new Technical and Vocational Education and Training (TVET) Colleges will replace the Further Education and Training (FET) Colleges which have served us for the past twenty years. The buildings will be the same and most of the staff will be the same but as the...