http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.58Change: 0.00
R/$ = 10.54Change: 0.02
Au 1303.15 $/ozChange: 0.29
Pt 1438.50 $/ozChange: 2.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Nelson Mandela 1918 - 2013   Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science & Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Dec 02, 2009

African airline industry has room for growth – Deputy Minister

Back
SA Express CEO Siza Mzimela and Public Enterprises Deputy-Minister Enoch Godongwana discuss the airline's rebranding (Videographer: Nicholas Boyd; Editing: darlene Creamer)
SA Express|South African Airways|South African Express Airways|Africa|Airline Industry|Airline Market|Enoch Godongwana|Siza Mzimela
sa-express|south-african-airways|south-african-express-airways|africa|airline-industry|airline-market|enoch-godongwana|siza-mzimela
© Reuse this



While many believed that the airline industry would struggle to grow going forward, there was plenty of potential to expand the industry in Africa, given the lack of connectivity on the continent, Public Enterprises Deputy Minister Enoch Godongwana said on Wednesday.

Speaking at the launch of the rebranded SA Express business he noted that the company was sending out a strong message that it was prepared to be a significant player in both the domestic and regional airline market.

Godongwana emphasised, however, that the executive management of the company would have to drive this growth.

Nevertheless, he highlighted that the company has shown that just because an organisation is State owned, this did not mean that it could not be efficient, viable and profitable.

SA Express CEO Siza Mzimela highlighted that the rebranding of the company formed part of the company’s broader plans to increase its regional footprint and grow its business in the African region.

It would no longer be known as South African Express Airways, but SA Express.

The 15-year old company planned to ensure that it was distinctive but still aligned with the national carrier South African Airways' brand, while also being distinguishable from other airlines in the region, noted Mzimela.

The new logo would still feature the colours of the South African flag, with an X motif that represented a plane taking off.

Changes would be phased in over the next few months and would be completed by April 2010, Mzimela noted.

While she would not be drawn on the cost of the rebranding, she said that the company had held off on certain expenditures, such as the purchase of new uniforms and the printing of stationary, throughout this year, so that those funds could be used on the rebranded items when they were purchased.

Edited by: Mariaan Webb
© Reuse this Comment Guidelines
 
 
 
 
 
 
 
 
Other Transport & Logistics News
Tanzania, Rwanda and Burundi are looking for an adviser to help them secure financing for a $4.13-billion railway project aimed at boosting cross-border trade in the region. The railway will link Tanzania's port city of Dar es Salaam with the capital cities of...
While South Africa’s ship building and repair industry is at a “critical” stage in its development, the industry continues to be stifled by obsolete port infrastructure, protectionist government policy and monopoly pricing, driving the migration of these...
Safair on Wednesday said it would soon start selling tickets for FlySafair flights after it secured a licence to operate a scheduled passenger low-cost domestic air service. The Air Services Licensing Council (ASLC) granted Safair – an aviation expert currently...
Article contains comments
More
 
 
Latest News
South Africa's drive to create a competitive and food-secure State was boosted on Tuesday with the launch of the Centre of Excellence (CoE) in Food Security, at the University of the Western Cape, which would bring together a cohort of experts and researchers from 19...
The City of Cape Town has entered into eight third-party service provider agreements licensing the take up of the spare infrastructure capacity generated through the city’s broadband network. Lease-agreement negotiations were progressing with another 20 third-party...
A 344.5 t wax reactor has arrived at petrochemicals giant Sasol’s Fisher-Tropsch wax expansion project, in Sasolsburg, in the Free State, after five weeks of road travel from Richards Bay, in KwaZulu-Natal. The reactor was transported through Pongola, in...
More
 
 
Recent Research Reports
Steel 2014: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2014 report provides an overview of the global steel industry and particularly of South Africa’s steel sector over the past year, including details of production and consumption, as well as the country's primary carbon steel and stainless...
Projects in Progress 2014 - First Edition (PDF Report)
This publication contains insight into progress at the delayed Medupi and Kusile coal-fired projects, in Mpumalanga and Limpopo respectively, as well as at the Ingula pumped-storage scheme, which is under construction on the border between the Free State and...
Automotive 2014: A review of South Africa's automotive sector (PDF Report)
The report provides insight into the business environment, the key participants in the sector, local construction demand, geographic diversification, competition within the sector, corporate activity, skills, safety, environmental considerations and the challenges...
Construction 2014: A review of South Africa's construction sector (PDF Report)
Construction data released during 2013 hints at a halt to the decline in the industry during the last few years, with some commentators averring that the industry could be poised for recovery. However, others have urged caution, noting that the prospects for a...
Electricity 2014: A Review of South Africa's Electricity Sector (PDF Report)
This report provides an overview of the state of electricity generation and transmission in South Africa and examines electricity planning, investment in generation capacity, electricity tariffs, the role of independent power producers and demand-focused initiatives,...
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
 
 
 
 
 
This Week's Magazine
There is enough water in South Africa to supply communities and the economy, even if some activities may be constrained, such as agriculture in the Limpopo, says National Planning Commission commissioner Mike Muller. 
Muller was also the director-general from 1997...
South African antenna designer and producer Poynting and provider of professional products, system integration and implementation and commissioning services for the broadcast and telecommunications markets in South Africa, African Union Communications (Aucom),...
Industrial automation giant Festo has been displaying some of the its ongoing research projects and latest automation developments and products at the Hannover industrial fair from April 7 to 11, as part of its Integrated Automation – The Next Steps theme. The...
South African retail companies are responding to the way in which e-commerce is changing their engagement model with customers by improving customer engagement channels and order fulfilment intelligence, says industrial and retail software company JDA Europe, Middle...
In support of the South African government’s mandate to create more jobs and promote sustainable development, multilevel marketing company Amway’ business model aims to assist government in easing the startup of business and encourage an entrepreneurial mindset...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks