- FIFA 2010 World Cup Local Organising Committee CEO Danny Jordaan discusses the revenue generated by the event in South Africa (11/10/07) By Lizelle Cronje (2.57 MB)
The FIFA World Cup 2010 in South Africa has generated more revenue than any other World Cup in the past 100 years, Local Organising Committee CEO Danny Jordaan said.
He explained that FIFA had set a revenue target of $3-billion for the 2010 event, despite widely voiced reservations that, from a business case perspective, no African country could guarantee that amount of revenue.
However, Jordaan noted that FIFA had, to date, signed contracts valued at $3,2-billion, and this was expected to increase to between $3,5-billion and $4-billion, making it the highest revenue generated in World Cup history.
FIFA collected some $2,8-billion in revenue from Germany for the 2006 World Cup. Jordaan enthused that South Africa, from a commercial perspective, had "outperformed" other FIFA World Cup host countries.
South Africa is the second developing country to host the event, following Mexico's turn in 1986.
Jordaan said that the event requirements were the same for developed or developing countries, and that developing countries would have to bridge the gap that existed between the countries in terms of infrastructure, for example.