R/€ = 15.16Change: -0.03
R/$ = 13.35Change: -0.02
Au 1156.06 $/ozChange: -2.88
Pt 981.00 $/ozChange: 2.00
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?

And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters About Us
RSS Feed
Article   Comments   Other News   Research   Magazine  
Oct 17, 2008

2010 spells opportunity for conference venues, service providers

© Reuse this

Conference venues and related services provision companies should take advantage of the opportunities presented by the 2010 FIFA World Cup says Southern African Association for the Conference Industry (Saaci) national chairperson Thomas Overbeck.

He says that although there will be a dip in the number of con- ferences and meetings held during the event, there are a number of opportunities that companies can capitalise on.

Overbeck says that between June 11, 2010, and July 11, 2010, there will be significant focus on South Africa, especially in the media. With most of the action taking place on the Highveld, many international journalists will be based in Johannesburg. Overbeck reports that on nonmatch days, these journalists will want to take in the sights and sounds of South Africa, which presents conference venues the perfect opportunity to offer uniquely South African experiences.

During this period, hotels that have conference venues attached to them should be able to make the most of the opportunities presented by the event, especially if the hotel has a participating team staying there. However, Overbeck says that venues which are not attached to hotels can also make the most of the 2010 opportunities.

“There will need to be an intensive marketing drive for venues which are not attached to hotels during the event. Although FIFA will be establishing fan parks, where tourists can watch matches on TV, not everyone will get the opportunity to experience this. In this regard, conference venues could host FIFA parties where the match will be shown on a big screen,” says Overbeck.

Current State of Industry
Commenting on the current state of the conference venue industry, Overbeck says that the industry has developed significantly since 1994.

He says that since the move to democracy in 1994, there has been a significant amount of exposure given to South Africa, which was enhanced by the IRB Rugby World Cup, in 1995, the United Nations World Summit on Sustainable Development, which was held in Johannesburg, in 2002, and the ICC Cricket World Cup, in 2003.

“Since the successful hosting of these events, many international concerns about South Africa’s ability to host significant events have been put to rest. Although the sporting events are not conference events in the traditional sense of the word, there are press conferences and media briefings associated with the event,” says Overbeck.

He reports that there is a current trend in South Africa to improve the standards of everyone in the point of contact chain.

Saaci GM Bashni Reddiar reports that this is a worldwide trend, which was started in Singapore. She adds that this has given rise to a set of international service standards that many companies adhere to.

Reddiar says that the South African conference industry is one of the country’s most sustain- able industries despite the economic downturn being experienced in the country. She adds that the fact that conferences are generally planned well in advance means the conference industry would not have been affected by economic stresses. “Even in periods of economic downturn, companies still need to hold results presentations and to have product launches,” says Reddiar.

Saaci Establishment and Growth
Overbeck reports that Saaci was established in 1987 in consultation with the South African Tourism Board, which expressed an interest in improving the convention industry sector, which, in turn, improved the media coverage of South Africa.

After its establishment, Saaci established a specific code of conduct, which provides guidelines on a number of issues. These issues include the conduct of a professional conference organiser (PCO) during the initial negotiations to acquiring a conference contract, the conduct of a PCO in the execution of a conference, and the conduct of a PCO subsequent to organising and executing a conference.

The company currently has 820 member companies and hopes to grow this to 1 400 member companies by the end of the 2008/9 financial year. Overbeck says that Reddiar has been appointed by Saaci to achieve this goal.

“Saaci is more of a networking tool than an administrator. The company organises regular networking events where industry members are put in touch with one another. Saaci encourages an open flow of communication between industry members,” says Reddiar.

Edited by: Laura Tyrer
© Reuse this Comment Guidelines (150 word limit)
Other Video News
Latest News
South African Airways (SAA) has enhanced its partnership with the airline’s in-flight duty-free concessionaire Tourvest Inflight Retail Services (TIRS), enabling Voyager members to earn miles when buying duty-free products and spend their miles when shopping for...
South Africa's new visa regulations are having an adverse impact on the country's tourism industry without proof that they are making any impact on child trafficking, according to Hussein Dabbas, International Air Traffic Association (Iata) regional vice-president...
The Council for Scientific and Industrial Research (CSIR) has developed a semi-autonomous solution for early pothole detection to potentially replace the often time-consuming expensive manual road inspection. Showcasing the Visual Surveying Platform (VSP), CSIR...
Recent Research Reports
Liquid Fuels 2015: A review of South Africa's liquid fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2015 Report examines these issues in the context of South Africa’s business environment; oil and gas exploration; fuel pricing; the development of the country’s biofuels industry; the logistics of transporting liquid fuels; and...
Road and Rail 2015: A review of South Africa's road and rail sectors (PDF Report)
Creamer Media’s Road and Rail 2015 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail infrastructure and network, the funding and maintenance of these respective networks, and...
Defence 2015: A review of South Africa's defence sector (PDF Report)
Creamer Media’s Coal 2015 report examines South Africa’s coal industry with regards to the business environment, the key participants in the sector, local demand, export sales and coal logistics, projects being undertaken by the large and smaller participants in the...
Real Economy Year Book 2015 (PDF Report)
There are very few beacons of hope on South Africa’s economic horizon. Economic growth is weak, unemployment is rising, electricity supply is insufficient to meet demand and/or spur growth, with poor prospects for many of the commodities mined and exported. However,...
Real Economy Insight: Automotive 2015 (PDF Report)
Creamer Media’s Real Economy Year Book comprises separate reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, gold, iron-ore and platinum sectors.
Real Economy Insight: Water 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
This Week's Magazine
BUSINESS LEADERS PANEL Adam Craker, Ivor Chipkin, Alan Hosking and Allon Raiz at the 6th IQ Business Active Growth conference
At the sixth IQ Business conference held in Sandton last month, a panel of business leaders and academics advocated that business reclaims the initiative to spur growth in South Africa amid fragmented and haphazard political direction. Management consulting firm IQ...
The building industry is an essential component of the South African economy as it contributes about 15% to the gross fixed investment that drives the economy. However, with the country’s economy going through a tough time currently, this, in turn, reflects on the...
The recipients of the 2015 South African National Energy Association (Sanea)/South African National Energy Development Institute Energy (Sanedi) Awards were announced at a ceremony and banquet in Sandton last month. Sanea chairperson Brian Statham named Exxaro CEO...
ASHER BOHBOT EOH’s corporate goals were originally aspirations, but the company is relevant and is making a difference in the territories it operates in
As South African information technology (IT) firm EOH posted another full year of strong growth, CEO Asher Bohbot, known for his frank words, people-centric management style and stoic humanism, attributed the company’s continued South African and African growth to...
International heavy-equipment engine manufacturer Cummins’ regional distribution centre (RDC) in Woodmead, Gauteng, has halved the average logistics distribution time for clients in Southern Africa and allowed for critical or long-lead stock to be kept closer to...
Alert Close
Embed Code Close
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $96 Close
Subscribe Now for $96