Oct 17, 2008
2010 spells opportunity for conference venues, service providersBack
Johannesburg|Africa|Flow|Africa|Singapore|South Africa|Flow|Media Briefings|Product|Screen|FIFA|Southern African Association For The Conference Industry|United Nations|Bashni Reddiar|Overbeck|Thomas Overbeck|FIFA World Cup|World Cup
© Reuse this
He says that although there will be a dip in the number of con- ferences and meetings held during the event, there are a number of opportunities that companies can capitalise on.
Overbeck says that between June 11, 2010, and July 11, 2010, there will be significant focus on South Africa, especially in the media. With most of the action taking place on the Highveld, many international journalists will be based in Johannesburg. Overbeck reports that on nonmatch days, these journalists will want to take in the sights and sounds of South Africa, which presents conference venues the perfect opportunity to offer uniquely South African experiences.
During this period, hotels that have conference venues attached to them should be able to make the most of the opportunities presented by the event, especially if the hotel has a participating team staying there. However, Overbeck says that venues which are not attached to hotels can also make the most of the 2010 opportunities.
“There will need to be an intensive marketing drive for venues which are not attached to hotels during the event. Although FIFA will be establishing fan parks, where tourists can watch matches on TV, not everyone will get the opportunity to experience this. In this regard, conference venues could host FIFA parties where the match will be shown on a big screen,” says Overbeck.
Current State of Industry
He says that since the move to democracy in 1994, there has been a significant amount of exposure given to South Africa, which was enhanced by the IRB Rugby World Cup, in 1995, the United Nations World Summit on Sustainable Development, which was held in Johannesburg, in 2002, and the ICC Cricket World Cup, in 2003.
“Since the successful hosting of these events, many international concerns about South Africa’s ability to host significant events have been put to rest. Although the sporting events are not conference events in the traditional sense of the word, there are press conferences and media briefings associated with the event,” says Overbeck.
He reports that there is a current trend in South Africa to improve the standards of everyone in the point of contact chain.
Saaci GM Bashni Reddiar reports that this is a worldwide trend, which was started in Singapore. She adds that this has given rise to a set of international service standards that many companies adhere to.
Reddiar says that the South African conference industry is one of the country’s most sustain- able industries despite the economic downturn being experienced in the country. She adds that the fact that conferences are generally planned well in advance means the conference industry would not have been affected by economic stresses. “Even in periods of economic downturn, companies still need to hold results presentations and to have product launches,” says Reddiar.
Saaci Establishment and Growth
After its establishment, Saaci established a specific code of conduct, which provides guidelines on a number of issues. These issues include the conduct of a professional conference organiser (PCO) during the initial negotiations to acquiring a conference contract, the conduct of a PCO in the execution of a conference, and the conduct of a PCO subsequent to organising and executing a conference.
The company currently has 820 member companies and hopes to grow this to 1 400 member companies by the end of the 2008/9 financial year. Overbeck says that Reddiar has been appointed by Saaci to achieve this goal.
“Saaci is more of a networking tool than an administrator. The company organises regular networking events where industry members are put in touch with one another. Saaci encourages an open flow of communication between industry members,” says Reddiar.
Edited by: Laura Tyrer© Reuse this Comment Guidelines
Other Video News
Recent Research Reports
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
Real Economy Insight: Steel 2014 (PDF Report)
This four-page brief covers key developments in the steel industry over the past 12 months. It provides an overview of the global and South African steel and stainless steel markets, South Africa’s major steel producers and events that have shaped these markets.
This Week's Magazine
Multinational semiconductor chipmaker corporation Intel announced its national campaign to further acquire partners to drive its She Will Connect programme, an initiative that aims to expand digital literacy skills to young women in developing countries, further into...
South Africa's MeerKAT radio telescope array programme should get back on schedule within a few months. This assurance has been given by SKA South Africa (SKA SA) associate director: science and technology Prof Justin Jonas. Early last month, Science and Technology...
The Passenger Rail Agency of South Africa’s (PRASA’s) Metrorail service will remain a subsidised service following its current multibillion-rand rolling stock, station, depot and signalling upgrade programme. PRASA group CEO Lucky Montana has allayed fears that...
The uncertainties around the remediation of affected areas as addressed in the Contaminated Land Provisions in the National Environmental Management: Waste Act No 59 of 2008 will possibly spark litigation and disputes between landowners and businesses, contractors...
South Africa is currently the largest component of the African Development Bank’s (AfDB’s) active portfolio in Southern Africa, comprising 62.5% of the bank’s $7.9-billion exposure to the 12-country region – the second largest beneficiary is Mauritius, which...